About The Merit Company

The Merit Company (MCo) is an advisory firm for companies at critical inflection points.

We work with executive teams, boards and investors to bring stronger operating and organizational discipline to the business during moments where what got the company ‘here’ won’t get it ‘there.

The Merit Methodology

Built on principles developed at Bridgewater Associates and refined through operator experience, we apply a disciplined, repeatable process across every client engagement.

01: Set the Direction

Define what success looks like. We start by getting explicit on outcomes tied to strategy, performance, and investor expectations.

02: Diagnose the Reality

Understand the root cases of what is getting in the way. We surface the gap between current state and required state and the
underlying issues across leadership, operations, and culture.

03: Design the System

Build the structures, rhythms, and frameworks required to solve for root causes. This includes how decisions are made, how teams
operate, and how performance is driven.

04: Deliver Through the Team

Execute by embedding with the leadership team to translate our design into clear priorities, accelerated decisions and established
accountability.

05: Measure and Evolve

Ensure the system is stable and continues to improve by tracking progress against the original goals and adjusting in real time.
Think of it like a continuous loop.

The Merit Company Experts

With deep industry experience, our network of MCo Experts is selectively engaged across our work to bring targeted perspective and expertise to each engagement. Click on each expert to learn more.

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